Once upon a time social media was easy. Well, sort of.
At least you could go through the motions of creating a Facebook business page, email campaign, twitter account, blog and have them all work simultaneously with a strategy.
Loved this time in history because social brought a return on investment for the regular small businesses.
Sigh…Now the algorithms change, the social companies have gone public and everyone is out to make a buck.
You have to pay to play and vintage marketing is getting its last laugh. Vintage marketing such as SEO, Google Adwords, Craigslist, Ebay and YES! Even print, yellow book, flyers and magazines.
WHAT DOES THE MOM & POP COMPANY DO:
1. Collect First Name & Phone Numbers on a clipboard when people walk into the store or as people sign-up online.
2. Add the names and phone numbers to your contact list on your SMARTPHONE.
3. There is a feature called GROUP. Tag the group VIP
4. When there’s a sale, send a message to your VIP group! FREE. SIMPLE.
When you have several hundred contacts, feel free to contact me for professional texting options. For now, this is a simple trick to boost sales to your favorite customers and stay in contact.
By the way, I am doing a bunch of simple give-a-ways this year. Signed books from business icons like Randi Zuckerberg. Free landing pages you can upload. My very best leads so you can outsource work on Elance or even Fiverr. Also, my stories are crazy-honest this year with “Investors to trust and mistrust.” YIKES!
Don’t miss a beat - VIP Give-A-Ways
Edgy Social Media
- Posted from my iPhone